Ferrero has introduced its North America division is to take a position greater than $100m in sports activities advertising campaigns.
The transfer is the confectionery big’s largest advertising marketing campaign to this point.
“The investment marks a defining moment for Ferrero in North America,” stated Michael Lindsey, Ferrero North America’s president and chief enterprise officer. “We’re going ‘all in’ on these transformational campaigns because we recognise the incredible opportunity to showcase our brands amid the world’s biggest cultural moments.”
He went on to say the funding is Ferrero’s “boldest statement of confidence” in its North American development trajectory.
The transfer follows Ferrero’s broader North American growth, together with facility investments in Ontario, Pennsylvania, Georgia, Arizona, and Illinois.
Ferrero’s future
Ferrero’s $100 million advertising push alerts a brand new chapter in its North American journey – one which blends daring model visibility with deep funding in native infrastructure and jobs.
As the corporate gears up for its largest marketing campaign but, it’s clear Ferrero isn’t just taking part in the sport, it’s aiming to win it.
