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- High Noon recalled two lots of its Beach Variety 12-packs after discovering some cans were mislabeled as Celsius Astro Vibe Energy Drink but actually contain alcoholic vodka seltzer.
- The mislabeled cans could lead to unintentional alcohol intake and were shipped to several states between July 21 and July 23, 2025.
- Consumers should check lot codes on High Noon packs and Celsius cans and contact High Noon Consumer Relations for refunds; no illnesses or adverse events have been reported yet.
High Noon has just issued a recall after discovering some of its cases were mislabeled as Celsius energy drinks, which could lead to accidental alcohol ingestion.
On Tuesday, the company announced it’s recalling two production lots of High Noon Beach Variety packs (12-pack/12 fluid ounce cans) as some of these cases contain cans that are “filled with High Noon vodka seltzer alcohol and are mislabeled as Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition,” The recall notice explained. “Consumption of the liquid in these cans will result in unintentional alcohol ingestion,” it added.
A spokesperson for the brand shared with CNN that it was a “labeling error from our can supplier,” and that it’s currently working with the Food and Drug Administration, distributors, and retailers to “ensure the safety and well-being of our consumers.”
The recall notice stated that the recall is exclusively for the affected High Noon Beach Variety 12-packs with the following lot codes:
- L CCC 17JL25 14:00 to L CCC 17JL25 23:59
- L CCC 18JL25 00:00 to L CCC 18JL25 03:00
It added that the Celsius Astro beverages also have these codes laser-engraved on the bottom of the can:
- L CCB 02JL25 2:55
- L CCB 02JL25 3:11
The product was shipped to Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin, where distributors shipped the product to retailers in Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin. All of the products were shipped between July 21, 2025, and July 23, 2025.
“Even if not purchased in a High Noon Beach Variety pack, consumers should be advised to ensure their Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition does not contain the lot codes (L CCB 02JL25 2:55 to L CCB 02JL25 3:11), prior to consuming,” the notice stated.
The company is advising anyone who purchased cans with the impacted lot codes not to consume them. It added that those who have purchased the product can contact High Noon Consumer Relations at consumerrelations@highnoonvodka.com to get more information on next steps, including how to get a refund. It added that, to date, “no illnesses or adverse events have been reported for this recall.”
Fast Facts: High Noon Beach Variety Pack Recall
Product recalled: High Noon Beach Variety packs
Reason for recall: Mislabeled cans inside variety packs
States affected: Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin
Lot codes: L CCC 17JL25 14:00 to L CCC 17JL25 23:59 and L CCC 18JL25 00:00 to L CCC 18JL25 03:00