Trader Joe’s Has a New Candy and Fans Are Buying 5 Bags at a Time

Everyone loves a sweet treat once in a while, and with a slew of candies entering the marketthere’s always something new to try. Freeze-dried candy took the confectionery world by storm last year, with the concept going viral on TikTok. If you didn’t know, freeze-drying candies removes moisture from the product, resulting in a more concentrated flavor and airy, crunchy texture.

Companies like Skittles and Jolly Ranchers took to the trend, and fans loved the new twist on their favorite treats. (In fact, Skittles Pop’d were one of our favorite grocery releases of 2025!) Trader Joe’s is the latest company to join in on the fun, with shoppers spotting a colorful new product in the snack aisle.

Trader Joe’s Releases Watermelon Freeze Dried Candies

Trader Joe’s just released Watermelon Freeze-Dried Candiesand they’re already making a great impression. The bite-sized candies are slightly fizzy, with a watermelon flavor that achieves a perfect balance of sweet and sour. Each bite starts off with the signature crunch only freeze-dried candy can provide, then melts in your mouth.

Better yet, the watermelon-flavored candies get their color from natural ingredientsincluding spirulina, paprika, vegetable juice, turmeric, and fruit juice. Each bag contains about 1.5 ounces of candy and retails for $3.99, although the exact price may vary depending on your location.

Shoppers took to Reddit to exclaim their excitement over the new find, with one user sharing, “Crunchy and sour…yum! Plus, the colors are beautiful!” Another commenter also had positive things to say about the candy, writing, “I think they’re delightful. A little bit sour and they fizz in your mouth.”

Over on Instagram, the candy is getting similar reviews. On one post by @traderjoeslistcommenters confessed to buying multiple at a time. “I bought one bag and gave some to my littlest three days ago…got two more bags today and hid them!” “I got five bags and I’m obsessed,” another added. One commenter jokingly begged, “Please take this post down. I’m obsessed with these and I don’t want everybody running out to buy them. Then they won’t have any anymore for me to stock up on.”

If you’re excited to try out the trendy new treat, head to your nearest Trader Joe’s to snag a bag ASAP. If we’ve learned anything from previous candy launches at TJ’s, they’re bound to fly off the shelves quickly!