In late July, the Food and Drug Administration (FDA) announced its plans to both revoke or propose to revoke 52 food standards, including several “standards of identity,” after it said it found them to be “obsolete.” And now, that may include orange juice, too. Here’s what this means for your morning glass of juice and beyond.
First, what is a food standard of identity?
As Food & Wine previously explained, the FDA began setting standards of identity in 1939 to promote “honesty and fair dealing” and ensure the “characteristics, ingredients, and production processes of specific foods were consistent with what consumers expect.”
Back then, the FDA added, companies often sold products “that were represented as jams containing fruit, but the products contained little fruit,” so it established baseline rules for certain foods to be labeled as such. For example, the Oregon Growers explained that “preserves” and “jams” must contain at least “55% sugar and 45% fruit. If a product does not meet these requirements, it must be called by another name.”
With this new update, jam makers may no longer be required to adhere to these percentages if their standard of identity were to go away, meaning your next jar could be more sugar, water, or some other ingredient entirely than mostly fruit.
Why is the FDA changing it for orange juice?
On Aug. 5, the FDA announced that it’s proposing to amend the standard of identity for pasteurized orange juice, which has been in place for six decades, in an effort “to promote honesty and fair dealing for consumers.” It added that the proposed rule change will “provide flexibility to the food industry.”
Why the change now? As the FDA explained, it’s in response to a petition by the Florida Citrus Processors Association and Florida Citrus Mutual, which is asking for the change, as the current standard of identity has a minimum Brix requirement, “a measurement that indicates the sugar content of a liquid,” at 10.5%. It wants to reduce this requirement to a flat 10%. That’s because the state of Florida has been ravaged by citrus greening disease, which has caused a lower crop production as well as fruit that has less sugar than before.
“The FDA’s pasteurized orange juice standard of identity, when originally promulgated in 1963, was carefully constructed to reflect the qualities of U.S. oranges,” the petition by the two organizations states. “It should now be updated to align with the properties of the modern U.S. crop. Without these changes, manufacturers of finished pasteurized orange juice products must increasingly rely on higher Brix imported juice to meet or exceed the U.S. minimum Brix for pasteurized orange juice.”
The FDA further explained that the change shouldn’t affect the taste of orange juice and will have “a minimal impact on the nutrients found in orange juice.”
Beyond importing more oranges to meet the standard of identity, many are also starting to toy with the idea of mixing fruits to create orange blends that will still satisfy our taste for OJ without the cost. F&W reported in 2024 that the UK company Coldpress launched a mandarin juice to give consumers an OJ alternative.
What other standards of identity may change?
Other foods that may have their standards of identity change soon include several types of canned fruits and vegetables, including artificially sweetened canned fruits (apricots, cherries, pears, peaches, pineapples) and select canned vegetables, such as field corn and dry peas. More than a dozen dairy products are included in the list, including low‑sodium cheddar and colby cheeses, along with cream cheese blends, and frozen desserts like goat milk ice cream and mellorine. Milk breads, rolls, and buns are also on the list, as are enriched macaroni and frozen juice concentrates.
“The FDA’s Standards of Identity efforts have helped ensure uniformity, boost consumer confidence, and prevent food fraud. But many of these standards have outlived their usefulness and may even stifle innovation in making food easier to produce or providing consumers healthier choices,” FDA Commissioner Marty Makary added in the July press release. “Antiquated food standards are no longer serving to protect consumers. It is common sense to revoke them and move to a more judicious use of food standards and agency resources.”